Industrial designer David Ball specialises in a range of global consumer products spanning different industry sectors. With Plew Plew, he continues to fulfil his long-term ambition to create new modern products.
His desire to enter the world of industry has very much come from his first eighteen years of life in Hong Kong; a city he is most proud of for its beauty and energy.
Plew Plew products are ultra minimalist, stainless steel products based only on one length of wire. Imagine the beauty and simplicity of the iconic paper clip and staple.
Inspiration has come from a long-standing desire to create simpler products to balance the complexity of the world we live in. Inspiration also from his two children; Plew Plew is one of the nicknames for his daughter.
Looking ahead, the strategy is to build Plew Plew into a solid consumer brand of globally appealing products. Based on a minimalist theme, they provide functional daily use and represent strong British design.